Creative Agencies vs In House Teams Which One is Right for You?

Unsure which team to hire for your upcoming creative project? Not sure if a creative agency or an in-house team is better? Have the right knowledge, and make the best decision.

Read this article to learn the ups and downs of each option. Then, make an informed choice!

Two paths exist when selecting a creative partner: working with a creative agency or building an in-house team. Each has its own advantages and disadvantages. Learn about them here.

Creative agencies are professional services firms. They offer expertise in branding, design, advertising, development, copywriting and digital marketing. Large corporations often consult an experienced agency. It provides access to specialist knowledge and the ability to move budgets around. Working with an agency can be more cost-effective than building an inhouse team.

An inhouse creative team is made up of company employees. They have specialist skills or generalist assistance in core areas. They may lack the sophistication of Creative Agencies, but they know the brand culture. They work effectively with colleagues, saving time and money. External consultants can supplement staff without having dedicated individuals on payroll.

What is a Creative Agency?

A creative agency Sydney is an external partner that offers services such as graphics, copywriting, advertising and web development. They can help create an attractive and unique identity for a business or product.

Agencies typically have multiple teams of internal creatives and designers. This means their skillsets are wider than an in-house team.

Businesses can outsource an entire project to the agency or bring their own ideas to the table. The agency will then bring these ideas to life.

Working with a creative agency can be beneficial, but there are risks. These include not having full control, difficulties communicating, and lack of quality control.

What is an In-House Team?

An in-house team is a group of people that work directly for the company. They use the same networks and resources, which are within the organization’s infrastructure. These teams are usually smaller than creative agencies, since their scope is more specific and they are a part of a business.

In-house teams provide several advantages such as direct control over project budgets, priority given to their projects, a thorough understanding of the company’s mission and goals, swift decision-making processes, and better data security. This team keeps company goals in focus without needing help from outside. Additionally, working with them could help create long-term relationships between the organization and its partners.

Advantages of a Creative Agency

Choosing between a creative agency and in-house team requires careful consideration. An agency has a network of connections that can facilitate quick access to resources and support services. These may not be available to in-house teams. Agencies often have more experience with campaigns from start-to-finish. They can also stay on top of trends more easily than an in-house team.

Hiring an external agency provides flexibility and scalability for larger projects. This lowers costs while maintaining high-quality deliverables.

Disadvantages of a Creative Agency

There are advantages to working with a creative agency, but drawbacks exist too. The cost of hiring an external agency can be more than an internal team. They charge a fixed rate and project scope can cause billable hours to add up. Clients pay for miscommunications and might not have control or set deadlines.

Working with a remote team can be a disadvantage. Emails and conference calls are not as effective as face-to-face conversations.

Lastly, clients should decide if they want their concept to remain private. There is a risk of duplicating concepts or sharing confidential info that both parties should manage.

Advantages of an In-House Team

An in-house team has many benefits over external agencies. Convenience, cost savings and control are all advantages.

Firstly, convenience is key. Having the team on-site allows for quick feedback and easier coordination between departments. Plus, greater security for sensitive data and better control over assets.

Secondly, cost savings. By investing upfront in hiring and training employees, you gain control over project budgets and reduced expenditure risk.

Finally, better control over projects. This results in higher levels of innovation and better quality output. Plus, quicker turnaround times with no new agency orientations required. Ultimately, this produces projects faster, looks great and delivers higher customer satisfaction.

Disadvantages of an In-House Team

In-house teams can have drawbacks. These include a lack of diversity, specialized skills, and resources. It’s hard to get the perfect person for each role. Specialized skills may not be available in your town. An in-house team lacks outside perspectives and industry insights.

There may be resource issues too, such as stifled creativity due to limited funds. Creative agencies may have better resources.


When it comes to whether to go with a creative agency or an in-house team, it all depends on the project size and scope. Agencies offer more diverse teams, more talent, and more resources. They come up with creative solutions that can help you boost engagement. For small projects and one-off campaigns, in-house teams may be more feasible due to cost and close working environment.

For the best results, you may want to find a balance between both. Utilizing both agency and in-house teams can complement each other’s strengths and weaknesses. The decision will depend on the goal. You must also consider cost, timing and available resources when choosing either an agency or in-house team.